We’re riding this bike!

I’m riding this bike now without training wheels. I’ve had some falls and scraped my knees, but I am loving this. Building a business from scratch, learning new things at a manic speed, and most of all, working with some fascinating businesses and people.

One of the falls was neglecting this blog and our social media channels. Working in online marketing, I feel the pressure of practising what I sell. But in the past couple of weeks I also understood two things. The first is that social media marketing is important, but other things (like selling and customer service) are more important. The second is that activities on social media place a cognitive load on a person, and sometimes it’s good to step away from it to get clarity of thought.

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